Harley-Davidson – The Story of the Famous Motorcycle Manufacturer

An information technology and engineering professional with 20 years of experience in executive management roles, Phil Monkress manages All Points Logistics with a focus on customer satisfaction. Outside his operative duties as the company’s CEO, Phil Monkress maintains interests in other areas associated with engineering; one of these is Harley-Davidson Motorcycles.

Milwaukee, Wisconsin, resident Bill Harley designed the first blueprint of a Harley engine in 1901, although he and his partner Arthur Davidson consider their startup date as the year they revealed their first completed project. Revealed to the public in 1903, that first project consisted of a motorized racing bike with the words “Harley-Davidson Motor Company” written on it. A year later, they opened the first Harley-Davidson dealership and sold three bikes.

In the years that followed, the Harley-Davidson brand continued to produce success stories; in 1905 a Harley-Davidson model won a 15-mile Chicago race and in 1906, the company produced the world’s first motorcycle catalog. After developing several new models and patenting its Bar and Shield logo, Harley-Davidson began exporting bikes into Japan and extended its network to include 200 branches. A contract with the U.S. Army also contributed to the company’s rising success: by 1917, one third of its bikes went to the Army, and during World War II the company temporarily ceased civilian production to focus efforts on military vehicles.

After nearly 20 years in business, the Harley-Davidson Motor Company earned the position of largest motorcycle factory worldwide with models available in 67 countries. Today the company, which continued to hold this title for several years, still ranks among the leading motorcycle producers worldwide in terms of strategy, performance, and competitive analysis. In addition, Bill Harley and Arthur Davidson’s first bike ranks number three in a top 100 analysis of the world’s most collectible motorcycle marques.

In July 2008, the company opened the Harley-Davidson Museum in Milwaukee. Spanning across a 20-acre campus, the multistory museum features over 450 motorcycles and artifacts spanning past to present.

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